3 defining principles

#1: Putting The Marketing in Design.
I know design from a marketing point-of-view. Organizations from local non-profits to global conglomerates realize the power of sharp design in their marketing. And many people can design well, but few understand what it means to use design as the common thread in marketing—across a variety of media—as a compelling way of making your company stand out from the crowd.

#2: A Model that Works.
Some say there’s strength in numbers. They don’t mention the incredible overhead. My team is lean and efficient. With Bohnsack Design as the creative director and project lead, I can tap the expertise of specialists in consumer research, positioning strategy, project management, copywriting, programming, video production, editing and other services. All are seasoned pros. None share a health plan or a high-rise.

#3: Variety—The Spice of Life (and Good Creative Thinking).
I have a diverse array of experience. Some for state governments. Some for not-for-profits. Some business-to-business. Some business-to-consumer. None of it cookie-cutter. None of it bland. While there are firms that specialize only in, say, mattress retailers, I take great pride in having a rich portfolio with a wide range of work.

A talented painter can work in oils, watercolors or acrylics. A talented tennis player can play on grass or clay. So too can I work in a variety of mediums, including logos, brochures, direct mail, annual reports, invitations, television advertising, print advertising, out-of-home advertising and especially websites (one of my specialties—I was on the Information Superhighway long before it was rush-hour).

 

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