#1: Putting The
Marketing in Design.
I know design from a marketing point-of-view. Organizations from
local non-profits to global conglomerates realize the power of sharp
design in their marketing. And many people can design well, but few
understand what it means to use design as the common thread in marketing—across
a variety of media—as a compelling way of making your company
stand out from the crowd.
#2: A Model that Works.
Some say there’s strength in numbers. They don’t mention
the incredible overhead. My team is lean and efficient. With Bohnsack
Design as the creative director and project lead, I can tap the expertise
of specialists in consumer research, positioning strategy, project
management, copywriting, programming, video production, editing and
other services. All are seasoned pros. None share a health plan or
a high-rise.
#3: Variety—The Spice of Life (and
Good Creative Thinking).
I have a diverse array of experience. Some for state governments.
Some for not-for-profits. Some business-to-business. Some business-to-consumer.
None of it cookie-cutter. None of it bland. While there are firms
that specialize only in, say, mattress retailers, I take great pride
in having a rich portfolio with a wide range of work.
A talented painter can work in oils, watercolors
or acrylics. A talented tennis player can play on grass or clay.
So too can I work in a variety of mediums, including logos, brochures,
direct mail, annual reports, invitations, television advertising,
print advertising, out-of-home advertising and especially websites
(one of my specialties—I was on the Information Superhighway
long before it was rush-hour).
Find out more about
Bohnsack Design. |